If you're new to selling online, you might be wondering how to make your products stand out and get found by potential buyers. One of the most important things to consider is the keywords you use to describe your items.
Imagine you're a customer looking for a specific product online. What words or phrases would you type into the search bar? That's what you need to focus on when optimizing your product title, descriptions, and tags. In this post, we'll explore how to choose the right keywords for your products, with some examples for you to consider. Armed with a better understanding of how to use keywords, you'll improve your product visibility and attract more customers to your items.
As a new seller, it can be challenging to make your products visible online. But, by using the right keywords in your product descriptions, you can significantly improve your chances of being found by potential buyers.
Some examples of the right keywords for your products
If you're selling a cute turtle t-shirt with a Psalms quote on it, you should start with generic keywords such as "gift for her," "gift for mom," "cute t-shirt," and "Bible quote shirt." However, to make your product more visible, you should also get specific with details about the text, the design, color, construction method, materials, and item attributes. For our cute turtle shirt, you could add "psalms 23," "turtle," "teal green," "v-neck," "long-sleeve," and "tri-blend cotton." By using a combination of generic and specific keywords, you'll increase the likelihood of your product being found by potential customers.
Tagging from broad, to specific
- gift for her
- gift for mom
- cute t-shirt
- Bible quote shirt
- psalms 23
- turtle shirt
- teal green
- v-neck t-shirt
- tri-blend cotton
As another example, if you were selling a handmade CTR ring, you might use generic keywords like "gift for her," "women's," and "accessories." However, you should also include specific words such as "CTR," "ring," "choose the right," "jewelry," "handmade," "brass," and "engraved," or whatever details match your specific item. Specific keywords help your product appear higher in search engine results pages (SERPs) when a customer is looking for a unique handmade ring.
Lastly, let's consider a men's leather wallet. You should include generic keywords such as "gift for him," "men's," and "wallet." But, to make your product more visible, you should also add specific keywords like "leather," "whole-grain leather," "rawhide," "mens wallet," "engraved," "hand-stitched," "natural leather," "brown leather," and "bifold wallet."
Another example, from broad to specific
- gift for him
- men's wallet
- brown wallet
- natural leather wallet
- bifold wallet
- whole-grain leather
Remember, when choosing keywords, it's important to avoid misspellings of your tag, as search engines will find misspellings automatically, and you're just using up valuable keyword space.
Should I use common misspellings in my tags?
For the most part, you shouldn't waste your tags using common misspellings of your tag becuase search engines are trained to include common misspellings automatically, and you're just using up valuable keyword space. However, if your item is often confused with something else, use your best judgement.
As a new seller, optimizing your product descriptions with the right keywords can make all the difference in your online sales. By including a mix of generic and specific keywords that accurately describe your product, you can increase your product's visibility and attract more customers to your online store. Start experimenting with different keywords, and keep track of which ones work best for your products. With a bit of effort and creativity, you can significantly improve your chances of success in the world of online selling.